Kappa – About Us

1956 – How It Started

In 1956, the letter K appears on the socks produced by Maglificio Calzificio torinese, the Vitale family’s historic company. K stands for "Kontrollen," the German word for special attention to quality control. This decision, which later proved to be brilliant, stemmed from the return to the factory of a batch of defective socks. What initially was just a way to signal quality soon became the Kappa brand symbol.

1969 – The Omini Logo

The perfect image to represent Kappa’s soul was taken during a photo shoot for Beatrix, another Vitale family’s brand. A backlit picture of the silhouette of a boy and a girl, sitting back-to-back. This picture, who has later renamed “Omini”, soon became the brands emblematic Logo.

1979 – Kappa: The First Sponsor On The Sports Field

Kappa’s young CEO Maurizio Vitale approached Giampiero Boniperti, president of Juventus FC, proposing Kappa as the team's sponsor. The Omini logo appeared on the team's jerseys: it was the first time in Italian sports’ history. A revolution for the brand and for the whole sports universe.

2000 – Kombat: The Revolutionary Jersey

The Kombat Jersey, introduced for the Italian football team for Euro 2000, has been a game changer. A skin-tight garment that transformed sports uniforms’ design with its innovative elastic system. The Kombat jersey first revolutionized football, then all other sports.