KAPPA X JUICY COUTURE CAMPAIGN

The phrase “that’s hot” might be the first thing that comes to mind upon viewing Sofia Richie’s latest campaign. Why? Created for the popular ‘00s loungewear brand Juicy Couture and sportswear brand Kappa's new collaboration, the campaign shows the 22-year-old model channeling Paris Hilton’s and Nicole Richie’s The Simple Life-era style, in signature terry cloth sweatsuits, satin belly tops, and pastel-colored accessories. And, of course, lots of velour. 

The Kappa x Juicy Couture capsule collection, which was designed to celebrate Juicy’s 25th anniversary, includes two drops — one that will launch exclusively at a pop-up shop located at 8618 Melrose Avenue in L.A. from September 10 to 13, and another that’s to be released later this fall.

For more, check out full article on Refinery29